Beyou Health Bars

This project, developed for ‘Briefbox,’ showcases the branding and packaging design for Beyou, a bold and disruptive health bar aimed at millennial women who embrace an active, vibrant, and social lifestyle. The design captures the brand’s playful and energetic personality through whimsical illustrations, dynamic typography, and a fresh, pastel-toned colour palette. Each flavour is uniquely represented with fun, conversational slogans like ‘You Look Matcha Better!’ and ‘You Are Berry Awesome!’ to create a relatable and engaging identity. The packaging balances aesthetic appeal with clear messaging, ensuring it resonates with the target audience while standing out in the competitive health food market.